Update Transaction - Discover Financial Services (DFS)

It was decided to continue the position in Discover Financial Services. The profit/loss info is below:

12/23/2009 -- Bought 100 DFS @ 14.81
12/23/2009 -- Sold To Open 1 DFS January $15 Call @ 0.45
12/29/2009 -- Dividend @ 0.02
1/19/2010 -- Sold To Open 1 DFS February $15 Call @ 0.4324


The important purchase metrics are below for insight into possible profit and loss (these all include commissions):
Stock Purchase Cost: $1436.00
Commissions (Included In Cost): $0
Current Cost Average: $13.9076

Possible Max Upside: 6.91%

Annualized Max Upside: 42.75%