Initial Transaction - McGraw-Hill (MHP)

After considering a CC in MHP for the past few months, I finally decided to take the plunge due to the passing of an ex-dividend date. This position is being established as both part of my ex-dividend date CC strategy, as well as just being a good covered call position overall. McGraw Hill is most well known for providing textbooks to the masses, but it is also the company behind Standard & Poors. They sport a quality dividend, and have essentially been treading water at $30 per share for months. The new profit/loss info is below:

8/21/2009 -- Bought 100 MHP @ 29.66
8/21/2009 -- Sold To Open 1 MHP September $30 Call @ 0.86

The important purchase metrics are below for insight into possible profit and loss (these all include commissions):
Cost Basis: 2890.00

Potential Gain If Called At Ex-Div Date: 3.81%
Potential Annualized Gain If Called At Ex-Div Date: 463.09%

Potential Gain If Called At Expiration: 4.57%
PotentialAnnualized Gain If Called At Expiration: 57.49%