Wednesday, March 18, 2009

Initial Transaction - Johnson Controls (JCI)

A position in Johnson Controls was established on March 18, 2009. This purchase is due to the fact that this stock has been beaten down as a result of its overexposure to the architectural and automotive industries. As these markets are currently nearing their bottom (if they are not already there), Johnson is poised for an upside move. Additionally, from a long term perspective, Johnson Controls will benefit from its JV with Saft to manufacture many of the lithium ion batteries which will be used in upcoming hybrid vehicles.

3/18/2009 -- Bought 100 JCI @ 10.1049
3/18/2009 -- Sold To Open 1 JCI April $10 Call @ .90


The important purchase metrics are below for insight into possible profit and loss (these all include commissions):
Stock Purchase Cost: $1010.49


Downside Coverage: 8.91%
Possible Max Upside: 8.15%

Annualized Max Upside: 97.8%

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